Insuring a better tomorrow: Why sustainable insurance is the future

Sustainability has reached the insurance industry - and customers are ready.

A recent study shows:

• 90% of customers would choose a sustainable insurance product if available.
• 55% would even switch providers.
• 39% are willing to pay more.

The demand is clear, but the supply is lagging. This creates one of the sector’s biggest untapped opportunities.

Insurers can move beyond protection to purpose: planting a tree with every policy, linking claims-free years to plastic cleanup, or embedding coral restoration in travel insurance. These micro-impacts turn abstract ESG claims into tangible contributions customers can see and trust.

But credibility matters. Customers no longer accept vague promises - they expect real, measurable impact.

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📖 In our latest white paper “Insuring a better tomorrow: Turning policies into planet-positive Impact”, we explore how insurers can meet these expectations, strengthen trust, and unlock new revenue streams through sustainable offerings.

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