Amal Slim is the CMO & Co-Founder of Impact Hero, where she works at the intersection of strategy, growth and sustainability. She leads brand, partnerships, and commercial positioning, with a strong focus on turning impact into something that actually drives engagement, adoption, and business results.

Before founding Impact Hero, Amal built her career across the UAE, Europe, and North America, working in marketing, business development, and growth roles for startups, scale-ups, and international organisations. She brings deep familiarity with both emerging and highly regulated markets, as well as first-hand experience navigating enterprise sales, partnerships, and complex stakeholder environments.

At Impact Hero, Amal has played a central role in shaping the company’s commercial strategy and use-case-led approach - helping enterprise clients link sustainability initiatives to tangible outcomes such as higher participation, stronger engagement, and measurable KPI uplift. Beyond brand and communications, her work spans enterprise partnerships, market entry strategy, sales enablement, and the development of scalable impact-driven products and campaigns.

Amal is particularly focused on making sustainability practical rather than performative. She believes impact should not live in reports or pledges, but inside everyday business workflows - where it can influence behaviour, decision-making, and long-term value creation.

Through Impact Hero, Amal continues to help organisations move from intention to action, aligning growth with responsibility in a way that is credible, measurable and built to scale.